In layman’s terms, more the services, higher the revenue. One app offering many services is like one person having many businesses. A few of them would run well and bring revenue and a few may not.
Benefits of multi-service apps
Unified experience: Different services, many service providers, various data and resources; everything works together in one app.
Data aggregation: Reducing data silos and enabling effective workflow.
Free attention: The home screen of the app forms the crux of the multiple services offered. Users who come for a particular service will also take a look at other services offered.
Good game for service providers: The employment opportunities are vast. The platform can also reuse the service providers who have the skills to offer more than one service.
So what should be your strategy?
There’s no definite answer. The strategy that worked for Gojek or Uber may not work for you. So I would suggest you to design and test a fully-functional prototype to get feedback from the users. Or understand, research and analyse the audience before stepping into the highly competitive marketplace.
Focus on building an easy-to-use interface based on the current market conditions and market culture. Getting more information on the demands of the people and providing what is needed is key to expand any business.
You can start with one service, build a loyal customer base and then expand by providing more services. Or offer multiple services at once, but ensure that your target demographic will use at least one of the services to give you profits. Either way the business can be profitable provided you have a stellar app customized to your business and market requirements.
In the case of Gojek, an Indonesian decacorn giant that offers multiple services, ride-hailing is the apple of the eye. In Singapore, Gojek offers only ride-hailing service because they are keen on developing a better customer base and lay a strong foundation by offering a good ride-hailing product first. However, Gojek has made a statement that they are indeed looking forward to expand and offer their SuperApp to Singaporeans.
Key take-away: The ideation and business strategy behind multi-services apps is profitable. However, offering ten services that your target audience won’t employ in their everyday routine is not going to help.
Do the math and share it with us to create a bespoke Gojek clone app.