One thing our developers and researchers keep restating is to ‘be aware of the current demands of the customers and fulfill it’. But why is it important? This is one of the proven and effective ways to win the attention of users by offering them what they need and improving the relationship between the brand and customers.

One of the most preferred and used features in an on-demand food delivery app is the live tracking feature. The users can in real-time see where the delivery executive is and how much time he/she would take to reach the given location. This feature comes in-built with the app, and the user can track the delivery personnel from the initial point; the restaurant. The user will also get notifications when the delivery person is nearing the location. This feature keeps the users utterly aware of the updates.

Recently, a popular food delivery app that rhymes with the word ‘biggy’ discovered that their customers keep coming back to the order tracking screen many times in the timespan of 20 to 45 minutes. So they came up with PIP (Picture-In-Picture) mode to make tracking a lot easier. Within one week of the launch of the PIP mode, a whopping number of 30,000 users used it.

What is PIP mode?

PIP is a type of multi-window mode which is mostly used for video playback. This mode allows the users to watch a video in a small window pinned to a corner of the screen. The user can simultaneously navigate between apps or browsing content on the main screen.

In a food delivery app, the map will be pinned as the top-most layer of the screen. The user can use other apps and at the same time keep viewing the updates as to where the delivery person is. The user can move it around the screen or remove it.

To gain a competitive edge when you launch the app you can integrate the PIP mode into your app. Though this is a new technology, we have a skilled team of developers who can assist in building a perfect app for your audience with PIP mode.

If you are looking for something similar to be integrated into your very own food delivery app, then waste no time and get our customized Swiggy clone app.


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