To be globally accepted, prevalent and successful is the vision of many entrepreneurs. The failure of a business service in expanding geographically is high when expansion doesn’t take localization into account. This simply implies that the key to success is the concurrence of expansion and localization.

Uber is justifying the above with its recent actions. Uber has been furiously expanding its services in different ways. However, the different ways eventually satiate the agenda to attract and gain more customers.

Starbucks wants to boost their sales in Japan where the competition is intense and to do so Starbucks is partnering with UberEats. The delivery by UberEats is carried out only in around 6 stores currently but if the tie-up continues the advantages can be mutual. Starbucks announced that they are planning to launch 100 new outlets every year in Japan and that would ultimately make the store count 1,700 by the end of 2021.

Proving that borders aren’t a hurdle when technology is prevalent, Uber launched UberEats in Ireland. 30,000 people downloaded the app on the very day of launch even before the services kick-started.

The important point to note when expanding a service in a new region is to know and understand the audience. The cuisines, payment methods, transportation, language etc. differs and the app must be supportive to provide a hassle-free experience to the users.

UberEats’ step to provide a seamless experience in the payment process attracts a lot of users. Considering the fact that popular payment services differ with geographical regions UberEats incorporated the Dutch e-commerce payment service iDEAL within its app. In France, users can pay with prepaid meal vouchers and cash payments in Saudi Arabia, Egypt and South Africa were enabled this year. That’s exactly how localization has to be implemented.

Why is localization important?

  • We all know how personalization is preferred amongst the customers and localization is similar to it except that it pertains to a larger group. It unequivocally brings in a lot of customers as they think flexible services will be provided.


  • A lot of local restaurants are involved in the process which leads to a win-win situation for the restaurateur and the food delivery service provider. In short, the more, the merrier.


  • Additionally, innumerous options can be provided to the customers making them spoilt for choice.


If you want to expand the on-demand food delivery services, all you need is a sophisticated app that will be the backbone for your business. Your app must have a scalable server, a powerful admin dashboard, multiple payment options, and native availability in the iOS app store and Android Play stores. Talk to the best app developers from UberEats like App and build one of a kind app that will assist your expansion plans. They also offer a white-labeled solution and customization opportunities. Get in touch right away!


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